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EduCraft
launched to make everyones life
easier
Any
casual glance through a school supply
catalogue will leave the reader baffled
by the array of similar items, many of
which seem neither to be identifying the
end-users needs nor to be making it
easier for those needs to be met.
To
address this issue Slater Harrison have
launched the Educraft range.
Educraft is an instantly recognisable
brand-name that delivers a product that
is relevant to both teachers and
childrens needs. Principally
Educraft exists to guide children,
teachers and buyers in creative
directions in a straightforward manner.
The first initiative for the new
Educraft brand is the launch of our new
Seasonal packs of paper and card
containing the colours most popular for
each season. At Christmas
traditionally red, gold and silver are
most in demand: all the teacher needs to
do is inform his or her buyer that X
quantity of Educraft Winter packs are
needed. The fronts of these packs
offer illustrated suggestions to make it
easier for busy teachers to prepare the
lesson. The buyer in turn will be
able to consult the trade catalogues and
in an instant will have secured the
exact colour combination of paper and
card that are needed for, say, Yuletide
greetings cards.
Over the course of this year,
progressively more of Slater
Harrisons education products
will be marketed under the Educraft name
and the basic principles that underpin
that name. We are planning to
introduce more Educraft products, such
as Easymount (a complete montage kit for
older children), for Year 2000
catalogues with accompanying photography
that will further help school teachers
by suggesting ways in which they can be
used to best effect. This is to be
an ongoing theme of the Educraft range.
Educraft will not only make teachers
lives easier but will give children throughout
the age-range even greater
scope for their boundless creativity.
(Both parents and teachers will have to
decide whether to blame or thank
Educraft for this!)
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Innovation
is the key to success
Slater
Harrison & Company is now in its
70th year in business and we can safely
say the main secret of its success so
far has been the willingness of both
management and technical staff to
experiment and diversify.
One of the reasons that we continue to
extend ourselves technically is due to
the vision of our current Managing
Director, Mike Braddock. Mike
actually started his career in the
laboratory when he joined Slater
Harrison in 1970. At the age of 24
he was promoted to Works Chemist and as
a result has spent the last 25 years
closely involved in technical
developments. Even since he became
Managing Director in 1994, Mike has
spearheaded our development programme,
and is still the person to talk to with
any difficult requests!
Our facilities are unique, with arguably
the most comprehensive range of coating
and laminating machines in the UK.
Often we combine machines, allowing the
supply of coated, laminated boards. In
1992, we installed No 4 coater (to make
Day-Glo copier paper), and development
has continued since. Only last
year we acquired a Sulzer 4-ply
laminator to make Colourmount and
display board.
Minimum
orders are relatively small. For
coated products, 5000 square metres are
required, but for laminated products,
using ex-stock materials, we can produce
as little as 1000 boards. The
Colourmount board shown in our
photograph was made from a broadsheet
newspaper!
Recent, successful innovations include
the development of an aqueous white
coating for plastic films, to enhance
printability. Similarly, we have
produced a fluorescent yellow coating on
Tyvek and polyester films for use as Bus
Destination Blinds. We are
constantly amazed by the many different
applications for our products!
A more common use for innovative
products is in the manufacture of
every-day items such as envelopes. We
have recently produced a special coated
paper with either a metallic or a
pearlescent surface for envelope
manufacture. Quality Christmas
cards from Marks & Spencer are sold
with envelopes made from this paper, and
our brand new Centura range
of coloured pearlescent papers and
boards will be introduced especially for
the Millennium.
At Slater Harrison, new products are
being researched continually, with
innovation and development high on our
list of priorities.
Our ability to tailor-make bespoke
products to our customers own
specifications results in a full order
book and a very busy technical
department!
As Mike Braddock says, As a company,
we thrive on being asked to make
specials and generally speaking, the
answer will be yes - just dont make
the question too difficult!!
If you have a requirement for a
bespoke product, you can contact Mike
Braddock on 01625 573155 for an informal
discussion. |