"In the Frame" Spring 2000 page 3

Famous name resurfaces with innovative display boards for new applications

Inglevale is a famous brand name in the display board market, but one that was, until early last year, dormant. Then Slater Harrison purchased a Sulzer laminating machine from Congleton Board, a local company, and re-entered the display board market.

Slater Harrison were so determined to maintain the quality that both customers and merchants expected from Inglevale display board, that five staff were recruited from Congleton Board at the same time as the machine was installed. These highly skilled people had experience of running the Sulzer laminator and two of them, Chris and Ian, currently look after the running of the display board process at Bollington.

In re-entering the display board market, we had three objectives: To supply a product of very high quality; to concentrate on the development of the bespoke size market; and to ensure the rapid production and delivery of each order. This approach has resulted in a very successful first year for Inglevale.

Slater Harrison's display board range currently includes seven different calliper sizes, from 750 micron to 2250 micron, and can produce board to a maximum size of 1275 x 2135mm.

This month, we are launching two new Inglevale display boards - Budget board for applications where price is critical, and a new double-sided inkjet board aimed at the digital print market.

Budget board is introduced in direct response to the changing needs of our wide customer base. We identified occasions where price was more important than application, hence the development of new Budget board. Sandy Guthrie comments, "We have extended our range to give our customers the opportunity to offer their customers alternative solutions. Both the new budget board and the double-sided inkjet display board achieve this aim. Our inkjet trials in particular have delivered superb quality and, at only £1 per board on average, low cost signs for one off displays are at long last a reality."

As a leading innovator in paper and board production, Slater Harrison has developed pearlescent display board for the millennium. This ability to coat board with different textures and colours leads to some very exciting possibilities for the future. Sandy Guthrie says, "There are now enormous opportunities for the use of coloured display board to match corporate colours, especially within the retail environment. Slater Harrison is able to not only produce bespoke board sizes but also offer short production runs, giving even smaller users the same options as the big boys."

Office World inspired by our range

The SOHO (small office, home office) market in the UK is becoming more and more important to office retailers as time goes on. DTI figures show that as many as five million people (one in five) currently work from home either some or all of the time. As many as 3.1 million UK businesses are home based, accounting for an amazing 97% of our total business market.

Our new Inspirations range has been developed with the growth of the SOHO market in mind. This expanding range of paper and card has already been stocked by one of the country's largest office retailers, Office World, and will also be available to other selected stationers, mail order companies and internet shopping sites in the future.

Office World needed a co-ordinated range that would fulfill the company's premium quality requirements.

The Inspirations range is packed in smaller quantities than most paper or card products, with more appealing packaging to attract the small or home office buyer.

With the recommended applications clearly identified on the packaging for each product, this new range makes buying paper and card products much easier for the customer.

Office World is displaying the entire Inspirations range in 59 superstores nationwide, on wire display stands supplied by Slater Harrison. Inspirations also features heavily in the new Office World catalogue, of which 250,000 copies are printed.

Given that Siemens GEC predict that 8.5 million UK jobs are teleworkable in the future, the market for this type of product is set to explode.

If you would like to discuss how the Inspirations range could benefit your customers, please contact Sandy Guthrie on 0411 977988.


"In the Frame", Spring 2000
 
Copyright Slater Harrison & Co Limited 2000   
 Lowerhouse Mills, Bollington, Macclesfield, Cheshire SK10 5HW England
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