| "In the Frame" January 2001 | page 6 |
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Reflecting
on a fantastic year Mike
Braddock is feeling rather pleased with life at the moment, and so he
should be. After completing another successful year as Managing Director
of Slater Harrison, he has now also been appointed Managing Director of
Webmaster. The supplier of self adhesive materials is a recent addition
to the LS Dixon Group. Winsor & Newton, a leading art materials supplier and a name familiar to artists all over the world, is making the most of its close working relationship with Slater Harrison to capitalise on the benefits of displaying our products at point of sale. In 1832, William Winsor, a chemist, and Henry Newton, an artist, founded their business in the heart of artistic Fitzrovia, London. As a result of this unique partnership came the invention of modern water colouring as we know it -they introduced the worlds first moist water colour pan. Now, almost 170 years later, they are still introducing new products to the art and graphics market. Slater Harrisons involvement with the Winsor & Newton brand began only two years ago, although we have worked with Colart Fine Art & Graphics Limited, the corporate company and brand owner, for almost a decade. When we introduced Colourmount into Winsor & Newton stores in 1999, it was well received by artists and graphic designers for mounting and display, so after just one year, we decided to add two more ranges: Colourcard and Inspirations. To ensure that our three ranges were not only beautifully displayed in store, but also that the product was correctly stored to maintain its quality (sheets of board or card should never be stood up, always laid flat), we created display stands especially for Winsor & Newton. These wirex stands are coated in plastic in the house colours and incorporate a magnetised header board with the company logo. Sales of all three ranges have increased since the introduction of the new stands and Winsor & Newtons UK Marketing Manager, George Frangeskou, is delighted with the results. Slater Harrison has worked closely with us to develop the business and the benefits can been seen in both the trade and consumer markets. For further details on Winsor & Newton, please contact Customer Services on 020 8427 4343. |
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